WARMEST EU PROJECT

The conservation and restoration of heritage as an improvement in the competitiveness of tourist destinations through the vision of tourists. Case study of the Monumental Complex of the Alhambra and the Generalife

The conservation and restoration of heritage as an improvement in the competitiveness of tourist destinations through the vision of tourists. Case study of the Monumental Complex of the Alhambra and the Generalife

Prados-Peña, M.B. & Saez-Pérez M.P. (2020). The conservation and restoration of heritage as an improvement in the competitiveness of tourist destinations through the vision of tourists. Case study of the Monumental Complex of the Alhambra and the Generalife. In Cantoni, L., De Ascaniis, S., & Elgin-Nijhuis, K. (Eds.). “Preceedings” of the Heritage, Tourism and Hospitality International Conference – HTHIC2020: “Living Heritage and Sustainable Tourism” (supposed to take place April 6-8, 2020, Mendrisio, Switzerland), USI – Università della Svizzera italiana (Lugano, Switzerland) (pp.29-42), ISBN 978-88-6101-020-8.

The assets that constitute the cultural heritage have the capacity to contribute to the socioeconomic development of the territories. Conservation efforts ensure that heritage becomes a resource of such development. The possibilities offered by technology have changed the way information is produced and consumed by the actors involved in tourism. This work tries to identify the effect of heritage conservation on the perception that tourists have of a tourist destination. For this, and through an exploratory qualitative investigation, an analysis of frequencies, semantic network and contents has been carried out based on the comments of tourists on travel blogs and TripAdvisor. The results show that after a restoration process the perception of tourists, expressed in their comments towards the destination, improves considerably.

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